Mars Rover Porsche 944: GRAMS28 and Jonny Roams Unveil Exclusive Build

The Mars Rover Porsche 944 is a cinematic restomod that marries safari functionality with sci-fi aesthetics.

Conceived by Hong Kong lifestyle house GRAMS28 and filmmaker Jonny Roams, the project anchors a limited lifestyle drop and a collectible 1/64 model from Tarmac Works.

A Porsche 944 Reimagined for Adventure and Storytelling

The Mars Rover Porsche 944 is more than a custom car; it's a concept executed with engineering precision and visual theatre.

GRAMS28 and Jonny Roams set out to convert a vintage Porsche 944 into a Safari-style explorer that looks at home on gravel, desert tracks, or a film frame.

The build wears a metallic silver finish that nods to spacecraft skin, while heavy-duty exterior upgrades and race-inspired cues signal capability and performance intent.

Underpinning the visual concept is GRAMS28's hallmark approach: hyper-engineered materials paired with high-quality finishes.

Jonny Roams brought the cinematic perspective, ensuring the car reads equally well in still photography and video, an increasingly important criterion for modern restomods that live as much on social channels as on the road.

"This is the launch of my all-time career highlight. It's going to be something incredible. This partnership is a reflection of my desire to always go further to create, and to roam." — Jonny Roams

What Makes the Mars Rover Porsche 944 Stand Out

At first glance, the Mars Rover Porsche 944 is a design statement: silver paint, purposeful bumpers, and off-road lamps combine to evoke exploration.

Look closer, and you'll find the layers that make it a credible performance-ready build. 

Reinforced mounting points for accessories, a raised ride height calibrated for mixed terrain, and a luggage strategy designed for real expedition use.

Those practical choices matter.

In a landscape crowded with show cars and superficial restomods, the Mars Rover 944 leans into functionality without sacrificing style.

That balance will matter to buyers, fans, and photographers alike, and it's core to why GRAMS28 chose a Porsche 944 as the platform: it's light, balanced, and willing to be transformed.

The Mars Rover 944 Lifestyle Collection

GRAMS28 is using the car launch to expand into a broader lifestyle play.

The Mars Rover 944 Collection reflects the car's rugged luxury and Roams' field experience.

Each item was developed with input from Roams, drawing on his time filming in harsh environments across the American Southwest.

• Mars Rover 944 301 Adventure Backpack
• Mars Rover 944 302 Adventure Sling
• Mars Rover 944 303 Adventure Duffle
• Mars Rover 944 Jacket
• Mars Rover 944 T-Shirt
• Mars Rover 944 Gloves
• Mars Rover 944 Camera Strap

Each product is a limited run with no reruns, a deliberate decision to preserve exclusivity and collector value.

Complementing the apparel and bags is a diecast 1/64 model from Tarmac Works, a collectible that serves as a tangible keepsake for enthusiasts.

Launch Timeline and Event Details

GRAMS28 and Jonny Roams will officially reveal the Mars Rover Porsche 944 in Salt Lake City, Utah, on December 10.

The event will allow guests and media to inspect the build and the full collection in person.

For the public, GRAMS28 opens early online access on December 10, with a general release on December 12.

Given limited quantities and high crossover appeal between automotive collectors and outdoor gear fans, expect the drop to move quickly.

Brand and Creator Context

GRAMS28, founded in Hong Kong, has carved a niche with technically minded, premium carry goods.

In 2025, the brand broadened its remit beyond bags into apparel and lifestyle products, a strategic evolution that positions GRAMS28 to bridge gear culture and luxury design.

Jonny Roams (Jonny Hill) is a Utah-based filmmaker and photographer known for cinematic depictions of the American West.

Roams has worked with brands such as Leica, Sony, and Porsche; his involvement lends the project storytelling credibility and access to an audience that prioritizes authenticity in adventure gear.

Why This Collaboration Matters

The Mars Rover Porsche 944 is timely for several reasons.

Safari builds remain a compelling niche across restomod communities, and the integration of a lifestyle collection taps into the monetization strategies brands use to expand reach beyond a single product.

The collaboration highlights a trend: car builds are increasingly conceived as cultural projects as much about narrative and merchandise as about horsepower figures.

For GRAMS28, the project signals a maturing brand strategy: marry technical design with storytelling to create limited, desirable releases.

For Roams, it's a creative platform that transforms filmmaking sensibilities into tangible products and a bespoke automotive canvas.