Only thing is, BMW’s art cars are usually designed and painted by, well… artists. This latest collection may look similar to all those that came before, but these 8 Series Gran Coupes were actually designed using super brainy artificial intelligence software. Wild.








Apparently, creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh, art collector and founder of ArtDrunk, collaborated with BMW on the project, using something called an ‘open source StyleGAN artificial intelligence software’ (us neither) that cross-references over 50,000 images of artwork from the past 900 years. The software can then “understand art” and subsequently generates the seven entirely new pieces you see on these rendered 8 Series’.
Isn’t that just one of the most futuristic sentences you’ve ever read? The end is clearly nigh.
Anyway, let’s not get too existential about it – no doubt the computer would be able to turn that into a stunning piece of art. Hmph.
BMW is calling the project “The Ultimate AI Masterpiece” and there’ll be a virtual installation that’ll premiere in conjunction with the art fair Frieze New York 2021. So, what do we think of the computer-generated efforts, folks?
Add a comment