Hyundai’s Ioniq lineup is known for its bold, roomy EVs—the Ioniq 5, 6, and the seven-seat Ioniq 9—but their size can be limiting in dense city environments. At 4,287mm long, 1,940mm wide, and 1,428mm high, the Concept Three is comparable in footprint to the classic VW Scirocco, though noticeably wider.
Its low, wide stance gives it a sportier profile, while design cues like the Parametric Pixel rear lights nod to the Ioniq 5, and the front fascia hints at the performance-oriented Ioniq 6 N-inspired look.
Hyundai calls its exterior philosophy “Art of Steel,” emphasizing sculptural beauty and structural integrity. While the concept’s wheels and tints lean toward show-car exaggeration, they preview a design language likely to influence future production models.
A Cabin Focused on Comfort and Personality
Inside, the Concept Three embraces sustainability with extensive use of recycled materials and a vibrant yellow-accented cabin. Hyundai describes the interior as warm and intuitive, prioritizing serenity and clarity through soft surfaces and user-focused layouts.
Adding a touch of personality, the car features Mr Pix, an interactive character designed to evoke curiosity and joy. While Hyundai stops short of promising a fully-fledged virtual assistant, the playful figure hints at the brand’s push toward more engaging, customizable in-car experiences. Complementing this, “Bring Your Own Lifestyle” widgets allow passengers to tailor infotainment and environmental settings during the journey.
Europe at the Center of Hyundai’s Compact EV Strategy
Concept Three is clearly aimed at European markets, where tight urban streets, strict emissions regulations, and consumer preference for smaller vehicles create unique challenges. Hyundai notes that 80% of its EVs sold in Europe are already produced locally, underscoring its commitment to the region.
By 2027, Hyundai plans to offer electrified versions of every model sold in Europe, alongside 21 new global EVs by decade’s end. Hydrogen technology remains part of the company’s strategy, demonstrating its multi-pronged approach to sustainable mobility. Competitors, such as the Porsche Cayenne Electric, are also pushing the boundaries of electric SUV technology.
Xavier Martinet, President and CEO of Hyundai Motor Europe, highlighted the significance of the concept at the IAA Mobility show:
"Returning to IAA Mobility after four years away is a true milestone, and such an occasion deserves a milestone car. Concept Three represents the next step in Hyundai Motor’s electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of delivering mobility that is practical, accessible, and emotionally resonant."
Why Concept Three Matters for the EV Market
Concept Three could redefine Hyundai’s urban EV strategy. Its compact dimensions make it practical for city dwellers, while its advanced design and cabin technology appeal to buyers seeking an emotional connection with their car. By combining sportier aesthetics with sustainability and user-centric features, Hyundai signals that EVs need not compromise style for efficiency. The move mirrors innovation seen in other electric sports cars like the Audi Concept C.
For competitors, the Concept Three sets a benchmark for compact European-focused EVs, potentially influencing rivals like Volkswagen, BMW, and Renault, who are all expanding their small EV offerings. Hyundai’s move also reinforces a broader trend in the industry: electrification must be adaptable to different regions and lifestyles. Enthusiasts of performance EVs will also appreciate parallels with record-breaking vehicles such as the Ford SuperVan 4.2.
Conclusion
The Hyundai Concept Three hints at a future where EVs are not just functional, but personal and engaging. By marrying compact practicality with bold design and innovative interior tech, Hyundai positions itself to lead Europe’s urban EV segment. Expect elements from this concept to filter into production models soon, marking a significant step in the brand’s ambitious electrification roadmap.
