The Genesis G90 Wingback Concept may have shared the spotlight with the bold GV60 Magma, but it quickly became the car that car enthusiasts couldn't stop talking about.
While attention was meant to focus on the bright orange performance EV, Genesis' elegant shooting brake quietly stole the show, looking far too convincing to dismiss as a pure design exercise.
Following an enthusiastic early response, Genesis has now released additional images and details, reinforcing the claim that the Wingback is "more than a showpiece."
According to the brand, it represents a decade of innovation and a preview of what comes next and this time, the statement feels entirely justified.
A Concept That Feels Close to Reality
Unlike some of Genesis's more experimental design studies, the G90 Wingback Concept feels refreshingly grounded.
Built on the existing G90 architecture, it looks far closer to production than the Vision Gran Turismo or X Speedium Coupe concepts that preceded it.
In a market where high-performance estates like the Audi RS6 Avant and BMW M5 Touring continue to thrive, the case for a luxury shooting brake is easy to make.
Not every flagship needs to be an SUV, and the Wingback presents a credible, desirable alternative.
Genesis Design, Perfectly Stretched
The Wingback doesn't reinvent Genesis' design language; it refines it.
Signature quad headlights, the crest grille, and the brand's Parabolic Line remain, now wrapped around a long-roof silhouette measuring 5.1 metres in length with a substantial 3.2-metre wheelbase.
The execution is impressively restrained. Broad arches add presence without excess, carbon trim is applied with care, and the twin rear spoilers feel cleaner than expected.
Genesis describes the car as having "an aggressive stance while maintaining an aristocratic demeanour," a description that suits it perfectly.
Perhaps most importantly, the Wingback looks real.
Proper mirrors, functional-looking exhaust outlets, and believable proportions give it a road-ready feel rarely seen in modern concept cars.
Aside from sitting slightly low on its 22-inch wheels, it appears remarkably showroom-ready.
A Subtle, Production-Like Interior
Inside, the concept continues its understated approach.
Rather than showcasing futuristic interfaces, the cabin seems largely production-spec, featuring suede trim similar to that found in the GV60.
Green contrast stitching replaces Magma's signature orange, reinforcing the Wingback's more elegant personality.
Genesis has experimented with estates before, notably with the G70 Shooting Brake. While that model divided opinion, it demonstrated the brand's willingness to challenge convention.
The Wingback feels like a far more confident and polished evolution of that idea.
A Response to SUV Saturation
Genesis Chief Creative Officer Luc Donckerwolke has been open about the thinking behind cars like the Wingback:
"There is a multiplication of SUVs… this fast growth will create a saturation. This is when other typologies of cars are going to become attractive again."
It's a sentiment many enthusiasts share. As luxury SUVs dominate the landscape, distinctive alternatives like a flagship shooting brake become increasingly appealing—especially when executed with this level of restraint and confidence.
Powertrain Expectations and Exclusivity
Genesis hasn't confirmed specifications, but any production Wingback would likely retain an internal combustion engine.
The current G90 is offered with a 415hp turbocharged V6 in select markets, and with no electric G90 available, an EV version seems unlikely—particularly given the presence of four exhaust tips.
The brand has positioned the Wingback as a "bridge between Magma and the One of One bespoke program," suggesting that any production model would be extremely exclusive.
Still, in a market hungry for differentiation, Genesis could likely command a premium especially in the concept's striking green finish.
The Genesis G90 Wingback Concept stands out because it feels believable. It's bold without being flashy, elegant without being conservative, and grounded enough to make a compelling case for production.
If Genesis follows through, the Wingback could become one of the most distinctive luxury performance estates on the market.
With further developments expected around 2026, this concept deserves serious attention, not just admiration.
