Ram Returns to NASCAR: 1500 Race Truck Set to Join Craftsman Series in 2026

Ram last provided factory support to the NASCAR truck series in 2012, and while private entries occasionally flew the Ram banner since then, this marks the first official factory-backed effort in over a decade. The comeback, confirmed following months of speculation and industry chatter, represents a strategic move by Ram to reignite its motorsports presence and re-engage a passionate fan base.

“We’ve heard our customers and dealers loud and clear,” said Tim Kuniskis, CEO of Ram. “There’s been a consistent demand to bring Ram back to the track. But for us, it wasn’t just about showing up—it had to be a plan that delivered the final tenth. Now, we’ve got that plan, and we’re ready to stand out on race day.”

Meet the Ram 1500 Concept Race Truck

In true NASCAR fashion, Ram didn’t just make a press release—it made a statement. Alongside the announcement, the automaker pulled the wraps off a low-slung Ram 1500 race truck concept, previewing what’s to come in 2026. While it carries the unmistakable DNA of a Craftsman Truck Series competitor, it proudly sports a stylized front fascia inspired by the production Ram 1500, fusing performance and brand identity in a single, aggressive package.

With its aerodynamic profile and signature Ram styling cues, the concept is more than just a teaser—it’s a promise that Ram is entering the series with serious intent.

The Competitive Landscape: Ram Joins a Stacked Field

When the green flag drops in 2026, Ram will line up against NASCAR’s heavy hitters—Chevrolet, Ford, and Toyota—all of whom have maintained a long-standing presence in the series. This four-way manufacturer battle is bound to inject new energy into the Craftsman Truck Series, giving fans even more to cheer for under the lights.

For Ram, the decision to rejoin isn’t just about racing—it’s about brand evolution. With the full-size pickup market becoming more competitive than ever, motorsports offers the perfect platform to showcase Ram’s durability, performance, and engineering prowess.

Why This Matters for NASCAR and Fans Alike

Ram's return adds a fresh storyline to the Craftsman Truck Series—one that promises fierce rivalries, renewed brand loyalty, and a revitalized connection between Ram and its core truck-buying audience. The move also signals a broader trend of manufacturers doubling down on motorsports as a key marketing and development arena.

For NASCAR, having another major OEM in the mix boosts the excitement and broadens the appeal of the series, especially among younger fans and those nostalgic for Ram’s earlier racing exploits.

Final Lap: What Comes Next?

With the official confirmation now public, expect Ram to roll out more updates, testing schedules, and team announcements as the 2026 season draws closer. For now, one thing’s certain—Ram is back in the race, and it’s coming for the checkered flag.

Ready to follow Ram’s return to NASCAR? Stay tuned for exclusive updates, behind-the-scenes coverage, and all things motorsports by subscribing to our newsletter or following us on social media. This is just the beginning—don’t miss the ride!