New Ineos Grenadier Game Viewer Unveiled as Luxury Safari 4x4

The Game Viewer first caught attention as a concept at the Goodwood Festival of Speed.

Ineos has now formalised production and partnered with Botswana-based conversion specialist Kavango. 

The firm responsible for the early safari prototype was built in 2020.

Ineos acquired Kavango in 2023 to bring the model to market at scale.

Purpose-built for safari operators

Ineos will ship partially assembled long- and extra-long-wheelbase Grenadiers from its Hambach plant in France to Kavango's conversion facility in Botswana.

Vehicles arrive intentionally stripped of non-essential components, no paint, glazing, tailgates, roof skin, interior trims, or unnecessary electronics, so conversion specialists and buyers can fit bespoke safari equipment.

• Seating: configurable layouts for 4–9 passengers
• Chassis: long & extra-long wheelbase donor vehicles
• Conversion-ready: shipped unpainted and without glazing or interior trims
• Options: rollback canvas roofs, tiered seating, raised ride height, custom roof designs

First customers and availability

Hiddn Lodge, a luxury retreat in South Africa, has already commissioned four Game Viewers; those units will enter service next month.

Buyers can fully customise roof design, seating arrangements, and cabin layout. Yes, a front-bonnet seat remains a factory option for the truly adventurous.

"This is the Grenadier coming full circle. Sir Jim Ratcliffe's original inspiration for a modern, robust 4x4 came while on safari in Botswana almost 10 years ago… The teams at Hambach and Ineos Kavango have been working together for the last 18 months to bring the Grenadier Game Viewer to life as a full production model, and we can't wait to see it in service."
— Lynn Calder, CEO, Ineos

What this means for the market

The Grenadier Game Viewer fills a clear niche at the intersection of rugged capability and bespoke luxury experiences.

For lodges and outfitters, the factory-to-conversion workflow reduces lead time and ensures a stronger platform for heavy-duty safari mods.

For buyers seeking authenticity, the Grenadier returns the model to the environment that inspired its creation.