Audi’s New Electric Sports Car to Debut in September Ahead of Munich Auto Show

Audi is preparing to shake up the electric performance scene with a sleek new sports car, set to debut just ahead of this year’s Munich Auto Show.

In an exclusive interview with Bild, Audi CEO Gernot Döllner dropped a few tantalizing details about the upcoming EV, describing it as “not a TT, not an R8, but something in between.” This isn’t just another concept, it’s the beginning of a bold new era for the brand.

A New Era for Audi Performance

After retiring the beloved TT in 2023, Audi is looking to recapture the spirit of that design icon—this time with a fully electric twist.

Dubbed internally as the brand’s “TT Moment 2.0,” this new model aims to reignite excitement among enthusiasts and redefine what Audi’s performance division looks like in the electric age.

According to Döllner, the new EV will serve as an "identity builder"—a flagship model meant to re-establish Audi’s place in the performance world. The vehicle will break cover in early September, just days before the Munich Auto Show, and is confirmed to reach production within two years.

Concept First, Reality Soon After

While the initial unveiling will take the form of a concept car, Döllner emphasized that this isn't just design theater. Audi intends to put this vehicle into production, using it as a showcase for its next-generation design language, interior innovation, and advanced EV technologies.

Expect the concept to push boundaries with futuristic styling cues, but the core mission is clear: this is a driver’s car, not just a design study.

Bridging the Gap Between TT and R8

Rather than directly replacing the TT or the R8, this new sports car will carve out its own niche. Döllner describes it as “a highly emotional sports car,” aimed at delivering performance and presence while staying distinct from Audi’s previous icons.

• Not a TT: It won’t carry the same lightweight, compact identity, but it will honor the TT's spirit of innovation.
• Not an R8: It won’t be a V10 monster, but it will aim for thrilling dynamics and bold design.
• Something in between: Expect a balance of performance, usability, and electrified excitement.

Porsche Partnership Possible?

While Audi hasn’t officially confirmed technical details, it’s widely speculated that this electric sports car may share its underpinnings with the upcoming Porsche 718 EV—the electric successor to the Boxster and Cayman. That car was initially slated for a 2024 reveal, but delays have shifted its timeline, making Audi’s September concept reveal even more significant.

Should the Audi and Porsche share a platform, differences in power delivery, chassis tuning, and design language would ensure each model maintains a unique identity—while benefiting from shared R&D.

Rebuilding Audi’s Momentum

This upcoming EV isn’t just a new product—it’s a symbol of change. Audi has faced its share of setbacks recently, from delayed software rollouts to underwhelming market response for some of its newer models. Döllner is refreshingly candid about these challenges.

“I don’t want to beat around the bush; we have to get back on track now,” he told Bild.

With this new electric sports car, Audi aims to do just that. It's more than a halo car—it’s a statement of intent, a rallying point for the brand’s future, and a reminder that Audi still knows how to stir the soul.

What’s Next?

Mark your calendars—Audi’s new electric sports car concept will be revealed in early September, just before the 2025 Munich Auto Show. Expect bold styling, next-gen tech, and the promise of a production version within two years.

Final Thoughts

Audi is betting big on this electric performance car, blending emotion, innovation, and brand-defining style into one groundbreaking package. Will it live up to the legacy of the TT and R8? We’ll find out soon enough.

Stay tuned for full coverage of the September reveal and exclusive insights as Audi charges into the future.